Post-Click Optimization - Instapage Marketing Dictionary

Post-Click Optimization

Post-click optimization is the process of ensuring that the ad click results in a conversion or sale by directing visitors to a landing page that matches the ad's message. When you optimize the user's post-click experience, you motivate the user who already clicked the ad to also click the landing page CTA button.

It’s much easier to double your business by doubling your conversion rate than doubling your traffic.

Bryan Eisenberg

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