Post-Click Optimization - Instapage Marketing Dictionary

Post-Click Optimization

Post-click optimization is the process of ensuring that the ad click results in a conversion or sale by directing visitors to a landing page that matches the ad's message. When you optimize the user's post-click experience, you motivate the user who already clicked the ad to also click the landing page CTA button.

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Related Terms

Landing Page Optimization Landing Page Experience Advertising Landing Page PPC Landing Page

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