Offer - Instapage Marketing Dictionary

Offer

In digital marketing, an offer is something like gated content or a free consultation, presented to a visitor in exchange for something in return, like personal information or money. On a lead capture landing page, an offer is presented in exchange for information like name, phone number, and email address. On a sales page, that offer is presented in exchange for money.

"These days, people want to learn before they buy, be educated instead of pitched."

Brian Clark

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