Offer

Offer

DEFINITION
In digital marketing, an offer is something like gated content or a free consultation, presented to a visitor in exchange for something in return, like personal information or money. On a lead capture landing page, an offer is presented in exchange for information like name, phone number, and email address. On a sales page, that offer is presented in exchange for money.

Tweet this

Sign Up for a 14-day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started