Landing Page Optimization - Instapage Marketing Dictionary

Landing Page Optimization

Landing page optimization refers to the process of improving a landing page to increase the number of people who take the desired action. This could be writing better copy, adding compelling images, speeding up page load time, modifying the lead capture form, etc.

"LPO is like carving a statue. You have an idea and you make cuts until the shape really emerges."

Sean Zinsmeister

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