Keyword - Instapage Marketing Dictionary

Keyword

A keyword or keyword phrase is a word or phrase that a marketer has identified as central to the business they work for. That keyword is used in the company’s online marketing collateral (web pages, ads) to attract people searching for that term with the goal of eventually entering them into the company’s marketing funnel.

"The most dangerous thing for a branded product is low interest."

Dietrich Mateschitz

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