Geo Targeting

Geo Targeting

DEFINITION
Geo-targeting is the process of targeting customers with advertisements based on the user’s location. When advertising an offer that’s only redeemable in a specific location, like a storefront, it makes sense to display it only to the people who can claim it. The more personalized an advertisement is, the more relevant it is to the prospect, and ultimately, the more effective it will be.
Peter Drucker

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