Friction - Instapage Marketing Dictionary

Friction

In digital marketing, friction is any part of the conversion process that makes a user less likely to convert. On a landing page, an example of friction could be a long form, poor message match, or too much text.

"The most common user action on a website is to flee."

Edward Tufte

Twitter icon tweet this

Global Search Trend

Related Terms

Turn more ad clicks into conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close