CPA Landing Page - Instapage Marketing Dictionary

CPA Landing Page

A CPA (cost-per-action) landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and engaging media, to convince its visitors to take a specific action — like sign up, buy, or download. It’s based on the CPA advertising model in which businesses pay advertisers a predetermined amount of money for every action they’re able to generate.

"Design is thinking made visual."

Saul Bass

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