Consistency - Instapage Marketing Dictionary

Consistency

Consistency, in landing page marketing, refers to the message match between an ad and a landing page, and the cohesiveness of a landing page’s elements. To maximize prospects’ trust and minimize confusion, the content of a landing page should match the ad it’s linked to, and the elements on the page should all be related to the offer.

"Repetition makes reputation and reputation makes customers."

Florence Nightingale Graham

Twitter icon tweet this

Global Search Trend

Related Terms

Ready to turn more ad clicks into conversions?

Try the world's most advanced landing page platform. Start a 14-day trial or schedule a demo.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.
Got it close