Consistency - Instapage Marketing Dictionary

Consistency

DEFINITION
Consistency, in landing page marketing, refers to the message match between an ad and a landing page, and the cohesiveness of a landing page’s elements. To maximize prospects’ trust and minimize confusion, the content of a landing page should match the ad it’s linked to, and the elements on the page should all be related to the offer.
Florence Nightingale Graham

Tweet this

Sign Up for a 14-day Free Trial
Join 250,000+ other businesses who rely on Instapage.
Get Started