Consistency - Instapage Marketing Dictionary

Consistency

Consistency, in landing page marketing, refers to the message match between an ad and a landing page, and the cohesiveness of a landing page’s elements. To maximize prospects’ trust and minimize confusion, the content of a landing page should match the ad it’s linked to, and the elements on the page should all be related to the offer.

"Repetition makes reputation and reputation makes customers."

Florence Nightingale Graham

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