Clarity - Instapage Marketing Dictionary

Clarity

Clarity refers to a landing page’s design based on its goal. When a clear design is used, elements are built around the call-to-action button to guide visitors toward it, and increase the likelihood it gets clicked. Images and headlines draw visitors in, visual cues like arrows and bright button colors guide them toward the CTA, and compelling language gets them to click.

"The value of an idea lies in the using of it."

Thomas Edison

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