A call-to-action is a word or phrase that’s intended to provoke an immediate response by the reader, like “Sign Me Up” or “Download My Ebook.” A call-to-action can be displayed as hyperlinked text on a web page or a visual element such as a button or banner ad.

"The signal is the truth. The noise is what distracts us from the truth."

Nate Silver

Twitter icon tweet this

Global Search Trend

Related Terms

Ready to turn more ad clicks into conversions?

Try the world's most advanced landing page platform today.

We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. By continuing to use our website you agree to allow our use of cookies. To know more please refer to our Cookie Policy.