Call-to-Action - Instapage Marketing Dictionary

Call-to-Action

A call-to-action is a word or phrase that’s intended to provoke an immediate response by the reader, like “Sign Me Up” or “Download My Ebook.” A call-to-action can be displayed as hyperlinked text on a web page or a visual element such as a button or banner ad.

"The signal is the truth. The noise is what distracts us from the truth."

Nate Silver

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