What is a Landing Page?

Why should you read this guide?

Learn the true definition of a landing page, and what most marketers get wrong about that kills their conversion rates.

Find out how a landing page can boost the conversion rate of nearly every campaign you run.

Uncover the secrets to a high converting landing page by seeing how the world’s leading brands create their pages.

Educate yourself on each element that goes into creating a persuasive landing page.

Discover the numerous types of landing pages you can use to guarantee success of different campaigns.

Sort through real-life case studies that showcase the strategies industry’s leading testers and designers use.

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What is a Landing Page?

Chances are, a landing page isn’t what you think it is. In this chapter, learn what really makes a landing page, and why businesses that create more of them are more successful.

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Why Every Promotion Needs Its Own Landing Page

There are two specific benefits landing pages provide that other web pages don’t. This chapter will divulge what those are by explaining key terms like “conversion ratio” and “message match,” and detail how any campaign can boost conversions with a landing page.

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Campaigns That Benefit From Targeted Landing Pages

Some campaigns can benefit from a targeted landing page, while others should not be run without one. In chapter 3, learn the type of promotions that can’t perform to their potential without a landing page, along with the techniques marketing leaders are using to lure prospects into their marketing funnel.

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The Anatomy of a Landing Page That Converts

Converting a visitor takes the cooperation of many persuasive landing page elements. In this chapter, find out what those are, and how to create them with the help of insight from design experts and professional psychologists.

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How Experts Arrange Landing Pages That Convert

Arranging a landing page is like completing a puzzle. Knowing which elements to include in your design isn’t enough; you need to understand how to lay them out, too. In this section, you’ll learn the art of capturing attention with a century-old psychological concept, and how to guide your visitors to a CTA by creating a visual hierarchy.

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How to Pick the Best Type of Landing Page for Your Campaign

There’s more than just one type of landing page, and each has its own strengths. The one you choose will be based on what you’re trying to accomplish. In this chapter, learn how to pick a page type that aligns with your campaign’s conversion goal, and how to create pages faster than ever before.

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Chapters 1 through 6 contain all the information you need to know to build a high-converting landing page, and that’s a lot. In chapter 7, refresh your memory with an easy-to-read tip sheet featuring all the guide’s most valuable takeaways before you build your best landing page yet.

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Turn More Ad Clicks into Conversions

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