Find out why you should consider creating Facebook marketing campaigns, and how Facebook ads compare to Google AdWords.
Learn how to create and optimize marketing campaigns in Facebook from scratch.
Discover the different types of Facebook ads, and how you can use each ad type to fulfill your marketing objective.
Find out how to create the perfect post-click experience, by creating an optimized, message matched landing page for every Facebook ad.
The chapter talks about the importance of optimizing the post-click experience by creating optimized ads, and connecting them to relevant, message matched, navigation free landing pages in light of real-world examples.Read Chapter