Personalized Experiences vs A/B Testing: Different, but Better Together
At Instapage, we get a lot of questions regarding the difference between A/B testing and personalization. And it’s…
Doing Personalization in Retail Correctly: Best Practices & Examples from…
According to research from Epsilon, 90% of consumers find personalized experiences appealing, and 80% say they’re…
Recapping the Instapage Personalization Webinar: Maximizing Conversions with…
Today’s online users expect a highly personalized experience, and digital marketers must be able to provide it for…
How Much Personalization Is Still Possible in the Post-GDPR Era?
“Did the GDPR kill personalization?” Susan Lahey asked in a blog post for Zendesk. And she wasn’t the…
Comparing Instapage vs. Optimizely: How Personalization Is Different with Each…
Personalization is such a buzz word in digital marketing and advertising that it can be difficult to know what to…
Closed Loop Q&A: Personalization, Machine Learning & How to Maximize…
You may recall the Q&A with Elite SEM back in January where they discussed Google and Facebook Ads tactics advertisers…
The Prerequisites for Post-Click Personalization to Maximize All Your Campaign…
Businesses everywhere are discovering their personalization efforts aren’t cutting it — not because they have…
The 2019 Digital Marketer’s Complete Guide to Ecommerce Personalization
Despite many consumers wanting and expecting more relevant and personalized experiences, a recent study by Pure360 suggests…
