Firmographic Segmentation: How to Use 8 Common Variables to Target Your Audience
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there,…
3 Unique Post-Click Experiences Show How Homebase Tells a Different Story to…
You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains…
8 Personalization Myths You Need to Stop Believing Today
Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all…
7 Reasons Why LinkedIn Lead Gen Forms are Not Great for Personalized…
If there’s one goal most companies share it’s lead generation. Without a steady stream of potential customers,…
The 3 Biggest Problems with Advertising Attribution & How Personalization…
When evaluating your marketing channels, it stands to reason that the more data you have, the more successful you’ll…
Why Dynamic Text Replacement Is Not True Post-Click Personalization
Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting…
15 Personalization Trends Your Team Needs to Start Doing Today
To get people to buy, it takes more than a great product. It takes more than great marketing. It takes a holistic approach…
How Square Creates Segmented & Personalized Post-Click Experiences
Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a…