How Personalization Keeps Getting Better with Changes in Advertising
It’s hard to imagine that, only a decade ago, digital marketing was still in its infancy. Social media was new.…
Tips from the Pros: How to Personalize Emails to Get Your Highest Results
It is a known fact that email marketing is the best channel when it comes to generating ROI. In fact, 89% of the marketers…
The Power of Market Segmentation & Why All Your Campaigns Need It
Before sophisticated marketing and advertising technologies existed, the “spray and pray” method used to be all…
How to Use Peer to Peer Marketing with Account-Based Strategies
Peer to peer marketing (P2P) and account-based marketing (ABM) are both forms of targeting and reaching potential…
What is Landing page Optimization and How to Use it to Maximize Conversions
Digital advertisers continue to suffer massive losses every year — about 97% of marketing budgets go to waste because…
Landing Page Optimization Q&A with Instapage Founder, Tyson Quick
Digital marketers are well-versed in pre-click strategies to optimize their campaigns. PPC ad headlines, search ad…
Why Pre-Click Strategies are Not Enough for Campaign Optimization
The buyer’s journey is more complex than ever and the most successful digital marketers understand they can’t…
How to Use Dynamic Content in Emails for Higher Engagement
Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This…