How to Use Predictive Analytics in Your Marketing Strategy
According to Webopedia, “Predictive analytics is the practice of extracting information from existing data sets to…
The Advantages & Perils of Brand Activism
It’s hard to get through your fresh-made, life-affirming cup of joe while reading the morning news without hearing of…
Multi-Channel Marketing: How to Create an Effective Strategy
From 2010 to 2014, the average number of channels used before conversion rose from 1.25 to 3.25. Shoppers aren’t only…
Rank Higher: Q&A with Instapage SEO Manager Chris Granwehr
Content might be king but simply publishing blogs, for example, won’t guarantee your company will lead in search…
How Social Media Customer Success Impacts Retention
Over 1 million people view tweets about customer service every week and roughly 80% of them are negative. Additionally, 81%…
5 Examples of Brand Authenticity To Help You Make a Profit
Brand authenticity is something that all consumers want to see, but what does it mean and why does it matter? According to…
8 Best Ways to Improve Collaboration, Communication & Teamwork
If you sat down with business leaders from across the country and asked about the key to their success, the odds are that…
What Is Gated Content and How to Use It for Lead Generation
It’s one of the most frequently asked questions marketers ask themselves once they finish producing a piece of…