How to Write Landing Page Copy That Speaks to Your Audience
Since you’re reading this on the internet, I’m going to go out on a limb and guess you’ve come across a…
How to Use Customer Journey Mapping in Your Marketing Strategy
.A marketer’s primary focus is to predict and influence customer behavior. Every buyer persona you create, every ad…
10 Transactional Email Examples to Help You Sell, Upsell & Boost Engagement
Email marketing is a tricky trade, but the payoffs can be huge. Through the shift from outbound to inbound marketing, email…
How to Create a Lead Generation Email Course in 5 Steps
One of the best ways to attract and convert new customers for your business is to educate them. No one likes to be sold to,…
Gmail Sponsored Promotions: Reach Your Prospects Without an Email List
The closest a digital marketer can get to being inside their customers’ heads without a survey or a degree in…
Account-Based Marketing: How to Message Your Highest Quality Leads
You’ve heard the maxim that the quality of your leads is much more important than the quantity. This is especially…
How to Use Predictive Analytics in Your Marketing Strategy
According to Webopedia, “Predictive analytics is the practice of extracting information from existing data sets to…
The Advantages & Perils of Brand Activism
It’s hard to get through your fresh-made, life-affirming cup of joe while reading the morning news without hearing of…