A/B Testing the Instapage Homepage Part 2: Images vs. MP4 Animations
At Instapage we are big advocates of A/B testing; our team frequently runs tests on our PPC ads, post-click landing pages,…
Personalization Q&A with Yon Xiao: More Details on the Instapage Solution
Personalization might be the most overused word in digital advertising. Brands know they need to provide consumers with the…
Create Unique Experiences & 1:1 Ad-To-Page Personalization
Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google…
The 2019 Events You Will Find the Instapage Team
The Instapage team was busy for 2018 conferences and events, and 2019 will be even busier. Last year was an excellent year…
Eurosport Earns 30% Uplift and 20% Higher Conversion Rate with Instapage
Did you watch the 2018 Winter Olympics? How about the US Open or Australian Open for tennis? If you were watching any of…
How the Best Marketing Teams Collaborate During Landing Page Production…
It is no secret that work teams are more global than ever. With many stakeholders in multiple time zones, team…
Instapage With Advanced Google Analytics Variation Tracking Now Available
As experienced marketers like you know, A/B testing is the most proven method to determine which post-click landing page…
Recapping the Google AMP Webinar: Busting 5 Common Myths
If you’re new to the AMP concept, there are a few basic things you should know. First, the AMP project was…
