Facebook Instant Experience Ads: The New Canvas Ads
Facebook’s Canvas ads are now Instant Experience ads. The full-screen ad format, out since 2016, leverages the high…
AMP vs. Facebook Instant Articles: The Pros, Cons & Why Advertisers…
It’s no secret that Google and Facebook dominate digital advertising and that mobile surpassed desktop as the primary…
How to Write Your Best Facebook Ad Copy to Generate Click-Throughs & Sales…
Digital marketers have heard it many times before: personalize your ads. Tailor them to fit your audience. Whether…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…
How to Use Facebook Carousel Ads to Increase ROI
Since their 2014 launch, Facebook Carousel Ads have allowed countless businesses to accomplish a variety of goals,…
Facebook Cheat Sheet: News Feed Image Sizes, Ad Specs, Examples & More
Designing a high-performing Facebook ad can be challenging because not only must you stop people from scrolling, the ad…
The End of Facebook Partner Categories: What You Can Do Next
It’s bad news if you’re an advertiser on Facebook. In a recent blog post, the social network announced it would…
Facebook Sponsored Messages: Tips & Best Practices to Promote Your Offer
In 2017, Facebook sponsored messages were released to supplement their click-to-Messenger ads. Click-to Messenger ads were…