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It’s Not You, It’s Your CTA: Call to Action Words That Cost You Conversions
Conversion Optimization

It’s Not You, It’s Your CTA: Call to Action Words That Cost You Conversions

Your CTA button ultimately helps determine the fate of your landing page. That’s because visitors who don’t click, don’t…

5 Rules That Will Increase Your Landing Page Video Viewership
Conversion Optimization

5 Rules That Will Increase Your Landing Page Video Viewership

Here’s a fascinating stat for you: By 2017, video will account for 69% of all consumer Internet traffic. Translation: a…

Web Forms: What’s the Ideal Placement on Your Landing Pages?
Conversion Optimization

Web Forms: What’s the Ideal Placement on Your Landing Pages?

Creating an optimized landing page is no piece of cake. It’s not as simple as using default form fields and slapping the…

2 Event Landing Pages with the Power to Pack the House
Conversion Optimization

2 Event Landing Pages with the Power to Pack the House

When you perform a quick Google image search for “event landing page examples,” you’ll see there are a wide variety of…

No Wifi Landing Page? You’re Not Reaching 450M People
Conversion Optimization

No Wifi Landing Page? You’re Not Reaching 450M People

After reading a Huffington Post Tech claim that 75% of people say one week without wifi would leave them grumpier than one…

Customer Lifetime Value: 10 Ways to Earn, Then Keep It
Conversion Optimization

Customer Lifetime Value: 10 Ways to Earn, Then Keep It

If you ask any business what their primary focus is, they’ll almost always tell you “to generate more customers” or “to…

4 Ways to Make Your Non-Profit Landing Pages Instill Donor Confidence
Conversion Optimization

4 Ways to Make Your Non-Profit Landing Pages Instill Donor Confidence

Tell me if this sounds familiar. You arrive at work a little early on an ordinary Tuesday. But so does everybody. With such…

What is a WordPress Landing Page?
Conversion Optimization

What is a WordPress Landing Page?

As I begin writing this, there are currently 952,062,030 websites live on the Internet. Pretty amazing, huh? It’s even more…

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