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The Magic of the Splash Screen
Conversion Optimization

The Magic of the Splash Screen

It’s New York City, 1914. A sold-out crowd at Hammerstein’s Roof Garden sits, eyes transfixed on a magician who…

The 4-Step Process That Guarantees More SaaS Free Trial Signups
Conversion Optimization

The 4-Step Process That Guarantees More SaaS Free Trial Signups

One of the reasons 90% of startups fail is that the product is not perfect for the market. If your startup is part of the…

How to Use the Author Landing Page to Promote Your Work
Conversion Optimization

How to Use the Author Landing Page to Promote Your Work

The reclusive author is dead. His cabin is empty; his whiskey glass dry. He has uttered his last caustic remark. Evolution…

5 Hero Shot Traits That Help Increase Conversions
Conversion Optimization

5 Hero Shot Traits That Help Increase Conversions

One of the major drawbacks to selling products or services on the internet is that your customers don’t get a chance…

Retargeting Landing Pages: Why They’re Essential to Improving Conversions
Advertising

Retargeting Landing Pages: Why They’re Essential to Improving Conversions

We have bad news for you. “Approximately 96% of visitors that come to your website are not ready to buy.”…

How to Pick the Perfect Landing Page Colors That Convert
Conversion Optimization

How to Pick the Perfect Landing Page Colors That Convert

A lot of articles relating to color in marketing attempt to dissect how certain hues make customers feel. They try to turn…

How to Use Adobe Typekit to Create On-Brand Landing Pages
Conversion Optimization

How to Use Adobe Typekit to Create On-Brand Landing Pages

Typefaces, font families, ball terminals, beaks — the world of typography is a fascinating one, the roots of which…

How to Create Optimized Welcome Pages: 12 Tips That’ll Further the…
Conversion Optimization

How to Create Optimized Welcome Pages: 12 Tips That’ll Further the…

You know all about CRO and getting people to sign up for your product. But what do you know about the following page new…

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