The Anatomy of Double Opt-In Forms That Increase Conversions
People don’t like filling out forms. There, we said it. There’s lots of reason why people don’t like…
How Legal Landing Pages Are Helping Lawyers Turn Prospects Into Clients
In just three short years, things have changed in the legal industry — a lot. And those changes impact how your law…
Why Your Marketing Stack Needs Best-In-Class Software
How much would you pay for a peek into the future? $30,000? $50,000? How about $75,000? A subscription to trend-forecasting…
Everything You Need to Know About Content Curation
Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation…
Emotional Marketing Examples Scientifically Proven To Sway Buyers
Emotional marketing plays a very important role in your campaigns. Look at these people below. What emotions do they…
How to Send Traffic to Your Landing Pages Using Twitter Ads
In the first quarter of 2016, Twitter announced some astonishing statistics about advertising on its network. Driven by the…
How Brands, Teams, and Agencies Turn Marketing Fails into Successes
He’s a knight and a billionaire, but more than anything else, John Dyson is a failure. In the late 1970’s, he…
6 Signup Page Design Practices for Frictionless Forms
As a marketer, you probably like to think you understand your prospects well — who they are, how they behave, etc. So…