The Main Difference Between Keywords & Search Terms & How to Use…
One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of…
How to Save Money on Campaigns During an Economic Slowdown
There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or…
The Global Impact of the Coronavirus on the Digital Advertising Industry + 6…
The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around…
3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types…
What are you planning to spend on video ads this year? According to PubMatic’s Global Digital Ad Trends report,…
Everything You Need to Know About LinkedIn Conversation Ads
Meeting prospects where they spend their time is just as important as how you engage them. So in response to more than 2.5…
Defining Behavioral Advertising: What Is It & What Are the Pros &…
For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics,…
Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary…
What is contextual advertising? Contextual advertising refers to the practice of placing ads on web pages based on the…
The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online…
Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent…