Personalized Advertising: Hitting You Right Where You Live
A wise voice-over artist once said, “Digital advertising works best when it is personalized.” But what does…
How the EU General Data Protection Regulations Will Impact US Marketers
We’re only 12 months away from the full implementation of European Union General Data Protection Regulation (EU…
Always Get What You Want: The Advertising Personalization Classification…
A large percentage of everything we buy are wants, not needs. In my closet right now is a velvet jacket that I bought to…
Just Released: The Advertising Personalization Classification System
You’ve likely read the statistics about the incredible number of ads we’re exposed to daily. From the instant…
How to Write Ad Copy That Gets Readers to Respond Emotionally
Search marketers and content developers have used many metaphors to describe post-click landing pages’ roles in your…
4 Tips Your Brand Can Use to Make Its Best, First Impression
Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine…
Advertising Personalization and Landing Pages: The Next Wave in Digital…
There’s no escaping them. You hear them on the radio, see them on TV, on the side of the freeway, in your search…
Trump vs. Clinton: Both Campaigns Use Landing Pages to Declare Debate Victory
In what early ratings suggest could’ve been the most watched event of the year, the presidential nominees traded…
