How to Write Your Best Facebook Ad Copy to Generate Click-Throughs & Sales…
Digital marketers have heard it many times before: personalize your ads. Tailor them to fit your audience. Whether…
What is a Pre-Roll Ad & Why Should You Use Them?
From the title above and this opening sentence, I’ve convinced you to continue reading this article. And that only…
AMP FAQ: 14 Questions with Instapage Product Manager, Kevin Yang
In May, we held a webinar to discuss the AMP post-click landing page feature in Instapage and we learned that digital…
25 Advertising Metrics All Digital Marketers Need to Be Tracking
Whether you’re running paid ads on Google and Facebook or creating email post-click landing page campaigns, without…
Simplifying the Header Bidding Process & What Marketers Should Know
While more efficient than traditional ad buying, programmatic ad buying still has its drawbacks. Among them are lost…
LinkedIn Account Based Marketing for All: How to Do It Right (Examples)
No brand wants to waste time or budget on uninterested consumers, which is why today’s digital marketing landscape is…
How Account Based Advertising Works, Complete Benefits & Why You Can’t…
Google display ad benchmarks show that targeted campaigns underperform with a paltry 0.09% click-through rate. It…
What are YouTube Overlay Ads & Why Should Marketers Use Them?
Based on the percentage of U.S. adults who use social media, YouTube has become the world’s largest social media…