5 Common Use Cases When It Makes Sense to Use AMP
Since the AMP framework became available in 2015, many publishers and digital advertisers have opinions whether or not…
The Only Text Ads Guide You Need Featuring Ad Specs & Examples
Targeted, compelling text ads are essential to a high-performing PPC campaign, as they’re often the first point of…
![The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]](https://storage.googleapis.com/website-production/uploads/2018/10/headline-formulas-570x310.jpg)
The Best Headline Formulas for Emails, Blogs, Social, Ads & More [Ebook]
What do you call an article without a good headline? Unread. Okay, bad joke. But it’s true. Bad headlines can make…
![Using Custom Intent Audiences for YouTube and Display [Data]](https://storage.googleapis.com/website-production/uploads/2018/10/custom-intent-audiences-570x310.jpg)
Using Custom Intent Audiences for YouTube and Display [Data]
There has been a notable shift in digital marketing strategy over the past few years. Priority has moved from showing ads…
What Are Interstitial Ads & How You Can Use Them?
One of the most primitive digital ad formats was the pop-up ad used in the early days of the Internet. Users would see…
22 of the Best Marketing Vendors Available to Build Your Tech Stack
Selecting marketing vendors is an essential part of the overall marketing campaign strategy because few companies have the…
7 Types of Automated Bidding Strategies & How to Use Them
Google Ads automated bidding, Smart Bidding, manual bidding — the number of available bidding options available seems…
Rewarded Video Ads: A Complete Overview, Benefits & Ad Specs
The advertising market has had to work hard to keep up with the rapid changes in mobile technology. To stay one step ahead…