Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Last updated on by Tyson Quick in Instapage Updates

Research any software that includes a landing page builder and you will often find that templates come packaged along with it. And even though Instapage templates have been a foundational component since the beginning, it was never our goal to simply offer customers a quick and easy way to design and publish pages.

Publishing pages is not the ultimate goal. Post-click landing page design is about providing visitors with a personalized experience.

We keep innovating to make the platform more robust, and with today’s announcement, it is another step in enabling marketers to created personalized post-click experiences.

What are the new conversion-optimized layouts?

Instapage is launching 70 new conversion-optimized layouts for post-click landing page creation. The new layouts are built using data-informed design principles and industry best practices. Each layout has a consistent look and feel and all integrate with the recently redesigned Instablocks® block templates:

conversion-optimized layouts block templates

Here is an example layout:

Instapage conversion-optimized layouts example 2

Instapage Chief Design Officer, Uldis Leiterts, elaborates:

Uldis Leiterts at Instapage

Great design should be invisible. When our customers are creating their post-click experiences, they care about converting their traffic into action. Design should enable this.

Our design language does all it can to get out of the way by being as simple, and readable as possible... So that it can elevate our customer's content and guide visitors towards the conversion event. That's what matters the most.

How are they different from traditional landing page templates?

Traditional templates are a set of designs with placeholders to help speed up the creation process. What makes Instapage conversion-optimized layouts unique is that each one is designed with Instablocks from the beginning. Instablocks is unique to Instapage in that they make it easy to create on-brand, personalized, and message-matched post-click experiences at scale.

Example: old template

Instapage old template example

Example: new layout

Instapage conversion-optimized layouts example

From this new layout, you can see that spacing is more consistent and the page is easier to customize since the background colors and icons are monochrome. That means it will take you less time to create an on-brand experience without having to use any external design tools to adjust them.

Instapage Director of Design Services, Cosmin Serban, explains:

Cosmin Serban at Instapage

The beautiful part of the new design system is that it allows you to get access to a library of layouts where each Instablock can be used interchangeably to create a unique sequence that provides your visitor a personalized experience.

That means you will be able to prototype relevant sequences faster and spend less time customizing them to effectively deploy personalized post-click experiences at scale.

Now, you can create more impactful experiences and customize them quicker to scale production and drive more conversions.

Where do you find the new layouts?

Instapage customers can locate the conversion-optimized layouts in the same user workflow as before. After logging into your account, click Landing Pages, and “Create Page.” Then, click “Standard Landing Page,” which brings you to the layout selection where you can filter the layouts library on the left:

Instapage conversion-optimized layouts gallery

What is happening with the older templates?

With the new layouts, older templates will be archived within the layout selection page, accessible by selecting the “Legacy Layouts” filter:

Instapage conversion-optimized layouts legacy filter

Check out the new conversion-optimized layouts

Enjoy delightful post-click experiences that help you quickly find the information you need and achieve your goals.

Sign in here and check out the new layouts today.

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Tyson Quick

by Tyson Quick

Tyson Quick is the Founder and CEO of Instapage, the leader in Post-Click Automation. He's on a mission to automate advertising conversion.

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