Get Them to Buy Now: 20 Sales Page Examples to Follow

Get Them to Buy Now: 20 Sales Page Examples to Follow

Last updated on by in Landing Page Examples


The sale — it’s a marketer’s most coveted conversion.

All of the free ebooks you’ve offered, squeeze pages you’ve created, and the social media campaigns you’ve run have led to this one transaction. If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketed it well.

You see, getting a visitor to download a free ebook or sign up for your newsletter is much easier than soliciting a sale. They’re no-cost, low-commitment conversions.

But getting them to press the “buy” button? That’s a different story altogether.

It requires they part with money they worked hard for — that they commit, often with no promise of a refund if they’re unhappy, to your product or service and the solutions you’ve guaranteed it will provide.

That means your offer is going to be highly scrutinized. And the more it’s scrutinized, the more persuasive you need to be.

That’s where sales pages come in.

What is a sales page?

This picture defines what a sales page example is and how to design a sales page to convert more sales.

A sales page, like all landing pages, is designed with one purpose in mind: to convert. Unlike all landing pages, that purpose is specifically to convince visitors to buy.

As such, they need to be extra convincing. That usually translates into longer pages, more social proof, a bunch of badges, and tons of testimonials. Take some tips from the following 20 sales pages to create a high-converting one of your own.

(Keep in mind, for shorter sales pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

1. Live Off Your Passion

This picture shows how Live Off Your Passion uses an optimized sales page to sell more of its product as opposed to using their main website.

What they did well:

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2. Copyblogger’s “Authority” Program

This picture shows marketers how Copyblogger's "Authority" community sales page converts more visitors into paying customers.

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3. Mobe Limitless

This picture shows how Mobe uses an optimized sales page to sell more of its new "Limitless" book to people.

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4. The Renegade Diet

This picture shows how Renegade Diet uses an optimized sales page to sell more of its muscle-building diet course.

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5. Social Triggers

This picture shows how Social Triggers uses an optimized sales page to sell more of its "Seven Figure Course" to people.

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6. AdEspresso University

This picture shows how AdEspresso uses an optimized sales page to sell more of its social marketing program.

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7. Video Power Marketing

This picture shows how Video Power Marketing uses an optimized sales page to sell more of its YouTube advertising strategy course.

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8. Digital Marketer

This picture shows how Digital Marketer uses an optimized sales page to sell more of its "conversion funnel" course.

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9. Mari Smith

This picture shows how Facebook business expert Mari Smith uses an optimized sales page to sell more of her online business course.

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10. Brightpeak Financial

This picture shows how Brightpeak Financial uses an optimized sales page to sell more of its "couples money issues" program.

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11. Living Language

This picture show show Living Language uses an optimized sales page to sell more courses how to speak Dothraki, the language in Game of Thrones.

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12. Dr. Hyman’s Eat Fat, Get Thin

This picture shows how Dr. Mark Hyman's "Eat Fat, Get Thin" program uses an optimized sales page to sign up more customers.

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13. Player by Keith Urban

This picture shows how country music star Keith Urban uses an optimized sales page to sell more guitars.

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14. Beach Body 21-Day Fix

This picture shows how celebrity fitness trainer Autumn Calabrese uses an optimized sales page to sign up more customers for the "21 Day Fix" fitness class.

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15. Foodbabe Sugar Detox

This picture shows how Healthy Food Activist Vani Hari uses an optimized sales page to sell more of her sugar detox eating program.

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16. Tai Lopez

This picture shows how Tai Lopez uses an optimized sales page to sell more of his better living program, "67 Steps," to people.

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17. Intentional Blog

This picture shows how Intentional Blog uses an optimized sales page to sell more of its blogging business course.

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18. AWAI

This picture shows marketer how AWAI uses a sales page to engage people and convert more sales.

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19. Write With Influence

This picture shows how Write with Influence uses an optimized sales page to convert more visitors into customers.

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20. Empower Network

This picture shows how Empower Network uses an optimized sales page to convert more visitors into customers.

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Your turn

Which sales pages won you over? Did any convince you to buy? Did you spot any positive or negative features we missed?

Let us know in the comments, then get started creating a persuasive sales page in minutes with one of Instapage’s 100+ expert marketing templates.

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