AI marketing is no longer a “nice to have.” In 2023, data is at the center of all things marketing—segmentation, trends, competitor research, customer support, ad targeting, personalization, the list is basically endless. AI marketing also has had a significant impact on organic search, and the search industry is seeing a major shift in the process.
Artificial intelligence makes the process of gathering, analyzing, and implementing all this data into your campaigns simpler, more efficient, and less time-consuming.
According to the State of AI Marketing report, 46.8% of marketing professionals using AI save at least 3 hours daily using various AI platforms, with 55.1% of marketers reporting that the tools have integrated pretty deeply into their daily workflow.
Equipped with optimized strategic goals and the right AI marketing tools, marketers can achieve more in less time and with fewer advertising dollars, ensuring a better return on ad spend for their campaigns.
Today’s post will showcase 14 AI marketing tools that will help you spend less time on marketing tasks and reduce the load from complex tasks without the need for additional manpower.
14 AI marketing tools every marketer needs
1. Instapage
Price: $199/month with a $199/month with a 14-day free trial.
What is it good for: Creating landing page content.
What it does: Instapage’s AI Content Generator tool instantly generates content for each audience and ad group with AI-made headlines, paragraphs, and CTAs. Access AI creation directly in the Instapage builder without interrupting your workflow.
2. Jasper.ai
Price: Plans start at $40/month
What is it good for: content ideation and creation
What it does: The tool helps you create high-quality ad copy, emails, landing pages, articles, and social media posts. It uses the GPT3 model developed by OpenAI to write human-sounding text.
3. Writer
Price: Plans start at $40/month
What is it good for: content ideation and creation at scale
What it does: The writer can ingest text, videos, PDFs, and audio and perform live Internet crawls to generate, repurpose, research, analyze, and transform data for new contexts.
4. Fullstory
Price: 14-day free trial
What is it good for: content ideation and creation at scale
What it does: FullStory automatically uncovers issues, reveals top opportunities to improve conversions, shows you the real customer experience behind every data point, and makes it easy for your whole team to debug together.
5. Rapidely
Price: Plans start at $29/month
What is it good for: social media content generation and monthly Calendar Generator
What it does: Rapidely is built on sophisticated GPT-4 technology, providing entrepreneurs and social media professionals an unparalleled experience in generating captivating content with remarkable ease.
6. Grammarly
Price: Plans start at $12/month
What is it good for: Writing and editing
What it does: From grammar and spelling to style and tone, Grammarly’s AI suggestions are comprehensive, helping you communicate effectively and as you intend.
7. Adverity
Price: Plans start at €500/month
What is it good for: Data analytics
What it does: Adverity helps give marketers a single-pane view into your marketing analytics. This can help your team surface trends and insights that empower you to make better, more informed decisions.
8. Predsi.ai
Price: Plans start at $29/month
What is it good for: Social media content generation
What it does: Perdisi.ai allows users to schedule and publish content to social media platforms with built-in integration with top platforms and content scheduler. Best for business owners, social media managers, and agencies looking to save time in generating content.
9. GrowthBar
Price: Plans start at $29/month
What is it good for: SEO content generation
What it does: GrowthBar helps you and your team plan, write, and optimize long-form blog content 10x faster. With one click, GrowthBar scans hundreds of results in the Google SERP and generates an SEO-optimized outline for your blog or website—complete with optimal headings, keywords, word counts, internal links, and more.
10. Drift
Price: Plans start at $2500/month
What is it good for: Conversational marketing
What it does: Drift’s AI answers human questions and integrates it into its chatbot experience. It is trained on 100M+ B2B sales and marketing conversations, enabling more relevant, higher converting conversations and seamless context-switching for more efficient lead qualification.
11. Zapier
Price: Plans start at $20/month
What is it good for: Text parsing
What it does: Zapier helps you scale your business by automating your time-intensive tasks—sending contacts to email lists and kicking off important workflows. Zapier also turns text-based input (emails, Slack messages, form input into data and then answers simple questions.
12. Brand 24
Price: Plans start at $99/month
What is it good for: Social listening
What it does: Brand24 sifts through massive amounts of information generated on public platforms and provides you with a dashboard that analyzes everything from mentions to the volume of discussion and overall brand sentiment.
13. MarketMuse
Price: Paid plans start at $149/month
What is it good for: Content planning and strategy
What it does: MarketMuse analyzes your website and uncovers top opportunities in search, helping surface gaps in your content. No more cross-checking keyword and topic research with your content audit, everything is now in one place, thanks to MarketMuse.
14. SEMrush
Price: Plans start at $130/month
What is it good for: Content creation and SEO
What it does: SEMrush AI helps you generate SEO content, it also helps with managing keyword targeting for SEO and paid campaigns.
Use the right AI marketing tools to get better results
Given the myriad of benefits that come with using AI algorithms—scalability, reach, efficiency, better customer experience, and more—it’s only natural for marketers to make use of the AI marketing tools that make sense for their goals.
Explore the tools that make sense to you. Get started with Instapage’s AI Content Generator and experience the future and benefits of landing page personalization. The platform makes it easier than ever to build, test, and optimize your pages with the power of artificial intelligence.
Sign up for an Instapage 14-day trial and start leveraging AI today.
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