Squarespace Landing Page Examples: What They Do to Attract and Engage Visitors

Last updated on by Stephanie Mialki in Conversion Optimization, Landing Page Examples

Squarespace, the all-inclusive website building platform, is the number one solution for anyone looking to create an impactful and stylish online presence and hoping to share their unique stories with the world.

From individuals as disparate as the plumber on Main Street, to the frenetic entrepreneur building the next life-altering app, to Fortune 500 companies; Squarespace has been the website builder of choice for over 1,000,000 paying customers since launching in 2004.

Even though Squarespace is a website builder and not a post-click landing page platform, the brand still recognizes the power of post-click landing pages and the importance of having a clear, focused page to convert prospects into customers.

What is a post-click landing page?

A post-click landing page is a standalone web page used to get visitors to take a specific action, such as signing up for an account, downloading a guide or report, buying a product or service, registering for a webinar, etc. To convince visitors to take action, a post-click landing page uses a variety of persuasive elements like attractive headlines, compelling copy, social proof, visual cues, strong CTAs, and more.

A quick look at Squarespace promotions

Rather than linking to post-click landing pages, the brand often uses social media and paid search ads to link to its homepage, blog articles, and other brands’ websites that Squarespace has built.

To demonstrate, here is a Tweet linking to Tom Delavan’s website — created by Squarespace:

Next is an Google ad when searching by their brand name that doesn’t link to a post-click landing page:

And another that appeared for the search phrase, “website builder:”

In both cases, the ads direct search users to the brand’s homepage — instead of linking to Squarespace post-click landing pages.

Now let’s take a look at their post-click landing pages, along with critiques.

How Squarespace uses post-click landing pages

Take a look at some of the ways Squarespace uses non-traditional post-click landing pages to promote its services. We say “non-traditional” because they’re not post-click landing pages in the truest sense. They often include navigation links at the top, footer links, and sometimes multiple CTAs with different goals.

However, the examples below use post-click landing page features and characteristics such as compelling imagery, white space, and short forms.

Keep in mind, for shorter Squarespace post-click landing pages, we’ve shown the entire page. However, for longer pages, we only displayed a portion of the page. You may need to click through to each post-click landing page to see some of the points we discuss. Also, some of the examples listed below may be undergoing A/B testing with an alternate version than the one displayed below.

1. To generate sign ups

The Facebook post below (along with their Super Bowl commercial) is part of an entire campaign featuring John Malkovich designed to get people to “get your domain before it’s gone:”

At video’s end, viewers are sent to the brand’s homepage where they find a header banner hyperlinked to a click-through page. This is the first page in the Squarespace / John Malkovich series:

When prospects click the “View the campaign” button on that first page, they are brought to this second page in the series:

The purpose of these pages is to warm people up to the offer, and prepare them to sign up for a Squarespace account (signup page shown below).

What the pages do well:

What could be A/B tested:

Once a visitor clicks the “Start Your Free Trial” CTA on page 2 and selects a website template, the story ends by asking visitors to sign up for an account using this page:

The headline and CTA button make the page goal clear since the CTA button reads “sign up,” and both components read “create your site.” The CTA button stands out well against the black background, but the copy could be improved. Perhaps something like, “Sign up for my free account now” or “Create my free site” would compel more prospects to convert.

The copy underneath the headline provides two different benefits to signing up: No credit card required and users are free to change their template whenever they want. Finally, the short 4-field form only requests basic information, making it likely that prospects will feel comfortable filling it out.

2. To assist companies with making logos

Squarespace doesn’t only specialize in building websites because their platform also helps brands create company logos. To obtain customers and make logos; the brand uses this simple, goal-focused page:

What the page does well:

What could be A/B tested:

3. To target various business niches

In the homepage footer under the “Tours” category, a variety of industries are listed: online stores, photographers, bloggers, artists, restaurants, musicians, weddings, and small businesses.

This page in particular encourages visitors to create a blog:

What the page does well:

What could be A/B tested:

4. To provide an online community for Squarespace users

The platform offers its most experienced users the opportunity to join an online community of professionals, known as the Circle. Members of the Circle have access to a plethora of expert insights and optimized support from other professionals.

The link to the Squarespace Circle page can be found in the “Community” section of the homepage footer:

What the page does well:

What could be A/B tested:

Which Squarespace post-click landing pages inspired you?

Squarespace’s mission is to “make beautiful products to help people with creative ideas succeed.” The brand conveys their unique value proposition and related offers in a variety of ways by using post-click landing pages and other focused web pages.

Based on these critiques, start creating optimized post-click landing pages for any offer you promote. Add to your marketing stack with a best-of-breed post-click landing page platform such as Instapage. Sign up for an Instapage Enterprise demo today.

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