4 Casper Landing Page Examples to Give You Optimization Ideas

Last updated on by Stephanie Mialki in Landing Page Examples

Casper — the mattress brand with nearly one million customers, over 20,000 reviews on Google Trusted Stores, and tens of thousands of 5-star reviews — has an ultimate goal to generate more mattress sales. To help achieve this goal, Casper post-click landing pages are frequently used to lead prospects to sales pages, or their “Shop The Mattresses” page.

Before we get ahead of ourselves, though, let’s review the basics and then see how they use ads and post-click landing pages to get people to review their product offers.

What is a post-click landing page?

A post-click landing page is a standalone web page that uses persuasive elements — such as a compelling headline, engaging media, valuable social proof, attention-grabbing CTA buttons, etc. — to convince visitors to take action on a specific offer. That action could be to sign up for a free trial, set up an account, download a guide, register for a webinar, schedule a demo, and more.

Casper post-click landing page campaigns

(For shorter pages, we’ve displayed the entire page. For longer pages, we’ve only shown above the fold, so you’ll need to click through to the page to see some of the points we discuss. Also, keep in mind that some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. Best-reviewed mattress

A Google search for “buy a mattress online” displayed this Casper ad:

Clicking the “Don’t Settle Get the Best” extension link takes users to this post-click landing page:

What the page does well:

What could be A/B tested:

2. Award-winning mattress

In the same Google ad shown above, clicking the ad headline takes search users to this Casper post-click landing page:

What the page does well:

What could be A/B tested:

3. Casper The Podcast

This recent post from Casper’s Facebook Page promotes their podcast:

Clicking the post takes users to this post-click landing page, where they can learn more about Casper The Podcast:

What the page does well:

What could be A/B tested:

4. Affirm financing

From this Google search ad:

when search users click the “Casper Financing” sitelink extension, they’re directed to this financing post-click landing page:

What the page does well:

What could be A/B tested:

$75 Off discount ad

During a separate browsing session on desktop, this retargeting ad appeared because of my previous activity on Casper’s web pages. Unfortunately, clicking the ad takes prospects to Casper’s homepage instead of a dedicated post-click landing page, so for this example, let’s see what the ad does well and what could be changed:

What the ad does well:

What could be A/B tested on this ad:

Use post-click landing pages to boost sales like Capser

Delivering a personalized buying experience, from ad to post-click landing page, is key to boosting online sales and retaining customers. Although Casper has one primary goal and directs all of their paid traffic to similar post-click landing pages (and ultimately to a sales page), be sure to create a unique post-click landing page for every one of your offers.

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