Just Updated: The Only A/B Testing Guide You’ll Ever Need

Last updated on by in Instapage Updates
Show Me the Complete A/B Testing Guide

In an August 2016 survey of digital marketers worldwide, results show that as much as 92% are already using or plan to use the easiest and most effective method of conversion optimization. That method is A/B testing.

A/B testing is a method of gathering insight to aid in optimization, which allows you to compare two different versions of a web page to determine which performs better.

Our new guide, What is A/B Testing?, is the ideal resource for any marketer looking to test their landing pages to ensure they’re getting the most out of their marketing efforts.

In this comprehensive A/B testing guide, you’ll learn:

You can access the guide by clicking the image above or by visiting the Marketing Resources section of our website footer, listed as “A/B Testing.”

Here’s a brief summary of each of the six chapters contained within the guide:

Chapter 1: A/B Testing Overview

The guide starts with a brief overview explaining what A/B testing is, how it works, and the elements you can test to improve your landing pages. Also included is a short video with an example A/B test.

Chapter 2: Questions to ask yourself before A/B testing

What are your expectations with A/B testing? Why are you A/B testing? Are you able to dedicate the necessary time and resources to A/B testing?

These are just a few of the important questions Chapter 2 answers to determine whether or not you’re ready to A/B test your landing pages.

Chapter 3: What does the A/B testing process look like?

There’s more to A/B testing than simply creating a variation of your original landing page to see if it performs better than the first version. Chapter 3 takes you step-by-step through the entire A/B testing process with a few case study results.

Chapter 4: The most common threats to your A/B test’s validity

In this chapter, learn the various reasons your A/B test results may not be as valuable as you think. You’ll also find out ways to prevent outside factors from poisoning your data.

Chapter 5: The most common A/B testing mistakes

It’s not uncommon to make mistakes when running A/B tests — even for experienced testers. Chapter 5 discusses how you can prevent making business decisions based on bad test results.

Chapter 6: What tools do I need to get started?

The final chapter teaches you how experts ensure accuracy and efficiency by investing in the right A/B testing software. Also discussed are how to interpret your data and what each data point in your analytics means.

Review our A/B testing guide today

A/B testing doesn’t have to be an abstract concept or difficult process to master. With our newest testing guide, we’re confident that A/B testing becomes a stress-free exercise as you optimize your landing pages.

Start reviewing each chapter and testing your landing pages so they can earn the highest possible conversion rates. And don’t forget to refer to the guide as you conduct your tests and feel free to share it with others trying to improve their marketing campaigns.

Show Me the Complete A/B Testing Guide