Determining whether something works or not in your marketing campaigns is easy: Test it!
However, knowing exactly how to test for actionable results isn’t always straightforward.
In this session, you’ll learn how to test and optimize your landing pages to ensure digital campaign success.
The benefits of continuously optimizing your landing pages
What your tests should be measuring
How to implement learnings from your test results to improve ad campaign performance
Join marketing experts from Firstleaf and Instapage as they share best practices for landing page optimization and experimentation.