Why Optimizing Your Landing Pages Matters

Determining whether something works or not in your marketing campaigns is easy: Test it! 

However, knowing exactly how to test for actionable results isn’t always straightforward.

In this session, you’ll learn how to test and optimize your landing pages to ensure digital campaign success. 

The benefits of continuously optimizing your landing pages

What your tests should be measuring

How to implement learnings from your test results to improve ad campaign performance

Hear from marketing experts at Firstleaf and Instapage on best practices for landing page optimization and experimentation.