Learn from Taboola’s Head of Research and Insights how to attract and convert new customers to your brand.

Learn why you need to make native advertising a key part of your acquisition strategy. 

How to build and distribute landing pages that guarantee you hit your goals.

How to implement the best data-backed image and keyword combinations.

Psychology-backed tips for attracting and converting new people to your brand.

Why post-click personalization is essential for increasing your digital advertising ROI.

Rachel Zalta heads up Taboola's Department of Research and Insights. An analyst at heart, her passion is uncovering insights into online behavioral trends using a combination of data gathering, experiment management, and psychological research. 

Rachel holds a Master’s Degree in Social and Organizational Psychology from Bar-Ilan University, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT.

Discover the power of native advertising to attract new, high-quality prospects. 

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