Marketo’s Top 4 Demand Generation Secrets 

Learn how you can increase your email open rates by 261% using Marketo's secrets behind A/B testing, triggers, and more.

Here’s What You’ll Learn

The three A/B tests that reshaped Marketo's demand generation strategy

Cross-channel triggers for increasing sales opportunities 

Automating campaigns based on everything from website visits to form abandonment 

Best practices for post-click optimization (PCO)

Your Hosts

Ginny Tonkin

Ginny Tonkin

Product Marketing,


Michael Madden

Director, Commercial Demand Generation,


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