Why Instapage Beats Unbounce

Only Instapage offers an all-in-one landing page builder that includes testing capabilities and visitor behavior tracking that improve campaign results.

An easy-to-use landing page platform

Landing page tools like Unbounce restrict your reach with narrow design options and limited features. Instapage gives you the power to build, launch, and optimize your complete landing page strategy.


AI Content Generation

Dynamic Text Replacement

A/B Testing

Multivariate Testing


Invisible reCAPTCHA for forms

Real-time collaboration






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“If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers.”

Alex Kracov, Head of Marketing, Lattice

Artboard – 3 (1)

Trusted by 15,000+ brands

For over a decade, Instapage has been the leader in landing page technology. We’ve empowered thousands of brands to build 5+ million landing pages that outperform competitors and earn higher returns from advertising budgets.

Create landing pages without limits


The power of customization—without the code 

Customize any of our landing page templates with on-brand, reusable Instablocks® for CTAs, forms, testimonials, product features, and more.


Accelerate page creation with OpenAI

With AI Content Generation, you can instantly implement content recommendations for headlines, CTA buttons, and more, enabling you to scale faster.


Built-in experimentation & analytics

Make your landing pages revenue-generation assets—not engineering nightmares—with built-in A/B and multivariate testing, on-page behavior analysis, AI-generated content, and much more. With Instapage’s extensive analytics dashboards, you can view real-time reports on visitors, conversion rates, cost per visitor, and cost per lead.


Audience-first experiences with Instapage Personalization

Create relevant pages for each audience segment with personalization tools that go beyond just dynamic text replacement. With Instapage, marketers can create an unlimited number of unique page experiences, attach each experience to specific audiences, seamlessly create variations, and test and identify page performance for each audience.



of customers expect personalization



of executives believe customers are changing too fast for businesses to keep up—leading to a crisis of relevance



of customers are frustrated by the irrelevant content they are exposed to on websites

See why Instapage is the right choice for your business with a risk-free 14-day trial

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