Split Testing

Split testing, also known as A/B testing, is a method of optimization that involves creating a duplicate version of your ad or web page with only one difference. That difference is the element being tested. The winning page variation is the one that includes the highest conversion rate of that element.

Herbert Simon Tweet this
Global Search Trend

Related Terms

A/B Testing Data Analytics Data Visualization Multivariate Testing
Get Started Now

Try the most powerful all-in-one landing page solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.