Social Proof

Social proof is a psychological principle often used in marketing to maximize conversions. It focuses on showcasing content that “proves” an offer is worth claiming. Some examples of social proof are authority badges, social media fan counters, and testimonials. The more social proof you have, and the higher quality it is, the more powerful the influence on your prospect can be.

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Related Terms

Conversion Psychology Influencer Marketing Reciprocity Testimonial
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