Real-Time Bidding (RTB)

Real-time bidding refers to the process of using demand-side platforms to automatically bid for ad impressions that are most valuable to a particular business. The bidding occurs in the fractions of a second between the time an anonymous prospect clicks an ad and lands on its corresponding landing page.

Global Search Trend

Related Terms

Ad Exchange Demand-Side Platform (DSP) Supply-Side Platform (SSP) Data Management Platform (DMP)
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