96% of ad spend is wasted (and building more landing pages with Unbounce won’t help)
Most advertisers don't convert their ad clicks because they can't automate 1:1 personalized ad-to-post-click experiences as easily or quickly as they do ads.
For every $1 million you spend on Google Ads, you’re throwing away $960,000
Impact of number of landing pages on lead generation for B2B & B2C companies
Digital advertising is a $330 billion industry
But the average conversion rate is just 4%. If you’re spending a million dollars a year on Google ads you’re most likely wasting $960,000 of that spend. What’s worse? Most advertisers today throw more money at the problem. But doubling budget to double conversions just continues the cycle of wasted ad spend.
Landing pages
If you want more conversions, you need more post-click landing pages
Continue the conversation for better conversions
Why don’t most ads convert?
Many advertisers today segment and personalize their ads. As a result they’re rewarded with plenty of clicks. However 96% of those clicks don’t convert—meaning advertisers are continuously leaving money on the table.
Because most advertisers ignore the next and most crucial step, the post-click experience. They often send ad traffic to their homepage or a complicated product page, or somewhere else on their site that’s either just as irrelevant, or filled with too many options.
This out-dated practice ultimately leads to incomplete transactions.
Every visitor needs a personalized 1:1 ad-to-post-click experience
Unlike Unbounce, Instapage—the industry’s first Advertising Conversion Cloud®—boosts conversions by up to 400%
Unbounce may be useful for building pages. But that’s all they do. Instapage is a complete end-to-end Advertising Conversion Cloud™️. Utilize our conversion intelligence to continue the conversation from your ad to a 1:1 personalized post-click experience. Deliver only relevant experiences to every customer and convert 4.2x more clicks.
“First, we built custom HTML landing pages. Then we tried Unbounce and Leadpages. It wasn’t until we started using Instapage did we see the results of our PPC campaigns increase significantly.”
JUSTIN BUHL, DIGITAL SERVICES MANAGER, NETSEARCH DIGITAL
Leading advertisers automate personalized post-click experiences
Today’s top tier advertisers have moved beyond landing pages. They use Instapage, the industry’s first Advertising Conversion Cloud™, to automate accelerated post-click experiences continuing the conversations that all begin with a unique advertisement. Without a developer and dedicated visual designer.
By sending your ad clicks to 1:1 highly-relevant, personalized post-click experiences you can rapidly raise your conversion rates from the low industry standard of 3.75% by up to 16% while lowering your advertising spend.
Increase your ROI
Free yourself from constraints
Move at the speed of advertising
Stop wasting money on ads that don’t convert.
Quickly deploy 1:1 ad-to-page experiences.
Rapidly develop and deploy unique pages.
Use Instapage to transform 4.2x more clicks into customers.
Give every customer a high-converting personalized experience.
Meet the most demanding turnaround times without a developer.
Unbounce vs Instapage
There’s no comparison between Unbounce, a landing page builder, and Instapage—the industry’s first Advertising Conversion Cloud™.
Connect your ads to personalized experiences with AdMap®
Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place.
Built-in, visual landing page collaboration makes it easy to launch post-click experiences, provide and respond to feedback in real-time, and securely share with stakeholders.
Own the post-click experience with our comprehensive optimization solution. Boost conversion rates and improve campaign results using our unique collection of professional features.
