96% of ad spend is wasted (and building more landing pages with Unbounce won’t help)

Most advertisers don't convert their ad clicks because they can't automate 1:1 personalized ad-to-post-click experiences as easily or quickly as they do ads.

For every $1 million you spend on Google Ads, you’re throwing away $960,000

Impact of number of landing pages on lead generation for B2B & B2C companies

Digital advertising is a $330 billion industry

But the average conversion rate is just 4%. If you’re spending a million dollars a year on Google ads you’re most likely wasting $960,000 of that spend. What’s worse? Most advertisers today throw more money at the problem. But doubling budget to double conversions just continues the cycle of wasted ad spend.

Landing pages

If you want more conversions, you need more post-click landing pages

Every visitor needs a personalized 1:1 ad-to-post-click experience

Unlike Unbounce, Instapage—the industry’s first Advertising Conversion Cloud®—boosts conversions by up to 400%

Unbounce may be useful for building pages. But that’s all they do. Instapage is a complete end-to-end Advertising Conversion Cloud™️. Utilize our conversion intelligence to continue the conversation from your ad to a 1:1 personalized post-click experience. Deliver only relevant experiences to every customer and convert 4.2x more clicks.

“First, we built custom HTML landing pages. Then we tried Unbounce and Leadpages. It wasn’t until we started using Instapage did we see the results of our PPC campaigns increase significantly.”


Leading advertisers automate personalized post-click experiences

Today’s top tier advertisers have moved beyond landing pages. They use Instapage, the industry’s first Advertising Conversion Cloud™, to automate accelerated post-click experiences continuing the conversations that all begin with a unique advertisement. Without a developer and dedicated visual designer.

By sending your ad clicks to 1:1 highly-relevant, personalized post-click experiences you can rapidly raise your conversion rates from the low industry standard of 3.75% by up to 16% while lowering your advertising spend.

Increase your ROI

Free yourself from constraints

Move at the speed of advertising

Stop wasting money on ads that don’t convert.

Quickly deploy 1:1 ad-to-page experiences.

Rapidly develop and deploy unique pages.

Use Instapage to transform 4.2x more clicks into customers.

Give every customer a high-converting personalized experience.

Meet the most demanding turnaround times without a developer.

Unbounce vs Instapage

There’s no comparison between Unbounce, a landing page builder, and Instapage—the industry’s first Advertising Conversion Cloud™.

Connect your ads to personalized experiences with AdMap®

Visualize your ad campaigns and effortlessly connect ads to relevant post-click landing pages all in one place.

Expertly match expectations

Create hundreds of 1:1 personalized ad-to-post-click experiences for each of your audience segments with just a few clicks.

Get to market faster with visual collaboration

Built-in, visual landing page collaboration makes it easy to launch post-click experiences, provide and respond to feedback in real-time, and securely share with stakeholders.

Optimize with ease

Own the post-click experience with our comprehensive optimization solution. Boost conversion rates and improve campaign results using our unique collection of professional features.

Scale quickly with Instablocks® + Global Blocks

Choose from a selection of highly-optimized page blocks including call-to-action forms, benefits overviews, testimonials, and more.

Modify, save, reuse, and update content globally across all your pages.

Build lightning-fast mobile pages with AMP

Give your visitors a better mobile browsing experience and reduce bounce rates with AMP-powered pages.

Get up to 400% more conversions with our enterprise solution


Post-click Score®

1:1 Ad-to-Page Personalization

Global Blocks

AMP Landing Pages

Page Creation & Migration Services

Real-Time Collaboration

Dedicated CSM

Direct Lead-Bypass

Guaranteed Uptime-Enterprise SLA

Integrated GA Variation Insights

Single Sign-On

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