How Do I Improve Squeeze Page Conversions?
Just like traditional post-click landing pages, the best way to optimize squeeze pages and improve conversions is through A/B testing.
A/B testing is the process of comparing two variations of a page to determine which variation performs best.
To run an A/B test, select an element you want to test on your squeeze page (examples below) and change it on one variation of the page. After you have received enough data on which version is performing better, you can devote your resources to the best version. Or, of course, you can continue to test different elements on the page.
Here is a list of items you can test on your squeeze pages to improve conversions:
- Length of headline
- CTA button size
- CTA button color
- CTA button copy
- Form position
- Page length
- Background image
- Bulleted list copy vs. paragraphs of copy
Visual Website Optimizer features a case study of an A/B test conducted on a squeeze page. In the case study, merely tweaking the design of the page resulted in a whopping 125% improvement in conversions.
Showcased below is one of the variations that was generated:
Instapage’s A/B testing software allows you to track button clicks, form submissions, visitor behavior, compare conversion rates, and select the best-performing post-click landing page.