Mobile Device Types
For maximum appeal, design your mobile post-click landing pages with all mobile devices in mind. If you only optimize your post-click landing page for smartphones, you’re likely to lose business from visitors who happen to come across your page on their tablets.
To optimize pages across all mobile devices, it’s important to know what devices are available.
There are four primary mobile devices:
A smartphone is a mobile device built on an operating system, with more advanced computing capability and connectivity than a feature phone. When smartphones first became available, they combined the functions of a PDA (personal digital assistant) with a mobile phone.
As the phones evolved, other features such as cameras, GPS navigation, and multimedia players made these devices even more powerful.
Today’s smartphones have high-resolution touchscreens and web browsers that have the ability to display websites and post-click landing pages using wifi internet or a mobile broadband connection.
Smartphone browsers are similar to desktop browsers and they can render a broad set of the HTML5 specifications, even though mobile phones have a smaller screen and the screen size is set to vertical by default. Plus, the operating systems of smartphones make it easy for users to download mobile apps that enhance the phone’s functionality.
Regarding popularity, smartphones are the most widely used mobile devices with 80% of internet users owning one:
2. Multimedia phones
A multimedia phone offers more functionality than a feature phone, but not as much as a smartphone. Multimedia phones typically come equipped with basic features such as a high-resolution camera, high-quality sound, and a few native applications such as MMS (multimedia messaging service).
3. Feature phones
Feature phones provide standard text messaging and voice calling features, along with basic multimedia and internet capabilities while some even have touchscreens and 3G connectivity. However, their browsers lack the capability to render pages coded using standard HTML. Instead, the phones have browsers that can render only cHTML (iMode), WML, XHTML-MP, etc.
Tablets first emerged on the market in the 1990’s and this type of mobile device has a larger screen than phones. A tablet’s screen is its primary input device, and they usually run on Android or Apple’s iOS software, which means you can easily download mobile apps on a tablet.
Finally, you can access websites and post-click landing pages on your tablet and according to comScore data, tablets are used mostly at night: