How to Create a Landing Page

Chapter 4

What Options Do I Have to Create My Landing Page?

To get your post-click landing page built and published you have two main options:

1. Hire an outside designer create the post-click landing page for you. However, this will likely be very costly and time-consuming. Another disadvantage of hiring a designer is that there will often be communication delays because the designer is not in-house. Furthermore, since you should be creating separate pages for all of your campaigns, do you want to repeat this hiring-and-delayed-feedback process every time?

2. Request IT and engineers create the page. Similar to hiring an outside designer, this is not a feasible option either because it’s not easily scaleable. Plus, all post-click landing page edits require significant coding and too much time. Once you start creating variations of your post-click landing page, connecting the page to other marketing software (e.g. CMS, marketing automation, etc.), and creating new pages for other offers, having in-house staff create post-click landing pages becomes unrealistic very quickly.

3. Use a dedicated post-click landing page software to create the pages for you. Many post-click landing page services on the market offer a do-it-yourself option. Simply create an account and build customized post-click landing pages for all your campaigns.

Instapage is the simplest and most customizable post-click landing page software available to marketers because we offer:

These help you get your pages built fast and synced with all of the programs you already use, such as WordPress, Salesforce, MailChimp, Google Analytics, GoToWebinar, and more.

In addition to a custom post-click landing page builder, Instapage allows you to quickly A/B test your pages with the best analytics in the industry — giving you more insight on your leads and a greater chance to improve your conversion rates.

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