The images that you choose to put on your post-click landing page shouldn’t just be eye-candy, they need to help persuade visitors into clicking your call to action button.
When used the right way images help you:
- Showcase your product
- Introduce your team to your visitors
- Tell a story about your brand
- Point toward an important page element, like your CTA
- Add human appeal to your pages
AWeber uses an image of real people, which adds human appeal to their service:
On the other hand, Qapital offers visitors a sneak peek into their app dashboard:
Choosing the right image can go a long way to maximizing your conversions. This is because when used properly, post-click landing page images can be very effective in helping increase your conversion rates because they help tell your offer’s story.