Best Landing Page Examples

Chapter 7

Images

The images that you choose to put on your post-click landing page shouldn’t just be eye-candy, they need to help persuade visitors into clicking your call to action button.

When used the right way images help you:

  • Showcase your product
  • Introduce your team to your visitors
  • Tell a story about your brand
  • Point toward an important page element, like your CTA
  • Add human appeal to your pages

AWeber uses an image of real people, which adds human appeal to their service:

On the other hand, Qapital offers visitors a sneak peek into their app dashboard:

Choosing the right image can go a long way to maximizing your conversions. This is because when used properly, post-click landing page images can be very effective in helping increase your conversion rates because they help tell your offer’s story.

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