Best Landing Page Examples

Chapter 3

Secondary Headline

The purpose of a secondary headline is to support the claim of the primary headline. That being said, not every post-click landing page requires a secondary headline. When the main headline is too long to look appealing to visitors, a secondary headline makes an appearance.

If you choose to include a secondary headline, make sure it:

  • Is relevant to the main headline
  • Reinforces the primary headline

Let’s look at two secondary headlines to demonstrate:


GetResponse uses a secondary headline stating how many customers, countries, and subscribers that currently use the “world’s easiest email marketing” software.


Outbrain uses a secondary headline to expand on their primary headline so that it doesn’t look too long or minimize its impact.

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