Hundreds of Features Built for Conversion - Instapage
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Landing Pages

The Industry’s Best Landing Page Builder

The Industry’s Best Landing Page Builder

Employ our fully customizable builder to create stunning, conversion-friendly landing pages. With contextual element editing, over 5,000 fonts, and 33 million images to work with, the Instapage landing page builder takes the pain out of producing on-brand, conversion-friendly landing pages.
Template Layouts Based on Industry & Use Case

Template Layouts Based on Industry & Use Case

No matter what kind of campaign you’re creating, our 200+ fully customizable and optimized templates are designed to increase your conversions. Learn more
Visual On-Page Collaboration

Visual On-Page Collaboration

This is the industry’s first, and only, fully integrated Collaboration Solution. Collaborate directly with teammates and clients in real time to streamline the design review process. Get your pages created, reviewed, published, and converting faster.
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Image Asset Manager

Image Asset Manager

Add and edit your own photos in the Instapage landing page design tool to further personalize your promotion or offer. We’ve updated image editing features to include:
  • Easy folder organization allows you to arrange and locate images within vast image collections
  • Scroll through hundreds of photos in seconds
  • Click images to upload
AMP Landing Pages

AMP Landing Pages

Build mobile pages that load instantaneously, create a better browsing experience, and drive more conversions with Google AMP-powered landing pages. Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer required.
Instablocks®

Instablocks®

Quickly build hundreds of personalized landing pages by using individual page blocks that you can customize, save, and reuse. Choose from a selection of pre-designed block templates, like headers, footers, testimonials, and more, or create your own custom blocks from scratch. For managing and updating global templates in a single click, check out Global Blocks, part of our Enterprise plan.
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Global Blocks

Global Blocks

Manage global templates effortlessly to ensure all pages are brand compliant. Build custom, on-brand Instablocks like header, footer, or product blocks to use across hundreds or thousands of pages. Then, edit a block once and have your changes reflected on every page the block appears.
Hiding Mobile Blocks

Hiding Mobile Blocks

Generate mobile-responsive landing pages in just one click. For further customization, you can hide page blocks for the mobile view to create a more optimal browsing experience. Increase conversions by creating the ideal mobile experience for your visitors, without using a developer.
Alignment, Grouping, & Distribution

Alignment, Grouping, & Distribution

Like your favorite design tool, Instapage allows you to easily group elements, align elements or groups of elements, and distribute them as needed, for pixel-perfect landing pages.
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Edge Measurement

Edge Measurement

Precisely align an element or group of elements to other page components or page boundaries to maintain consistent padding, balance, and symmetry.
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Custom Fonts (Google & Typekit)

Custom Fonts (Google & Typekit)

Custom fonts enable you to showcase your brand’s identity. Instapage is the only platform that provides access to 5,000+ premium Google & Typekit Webfonts — nearly 100 times more font choices than every other landing page software on the market.

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Widgets

Widgets

Effortlessly add layers of functionality to your landing pages with widgets.
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Custom Code Editing

Custom Code Editing

Create specialized customizations with Javascript, HTML/CSS, or third party scripts. Use custom code editing to drop in tags as needed for remarketing and conversion tracking.
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Axis Lock

Axis Lock

Lock an element or group of elements so that they only move within the horizontal or vertical axis for exact alignment.
Parallax Scrolling

Parallax Scrolling

Parallax scrolling is just one of the advanced modern design features that come as ‘standard equipment’ in the Instapage design environment.
Keyboard Shortcuts (a.k.a. “Hotkeys”)

Keyboard Shortcuts (a.k.a. “Hotkeys”)

Perform common or repeated actions using a familiar combination of keys for quick access to a particular functions within the Instapage builder.
Page Version History

Page Version History

Restore earlier versions of a landing page for peace of mind when creating, designing, or editing.
Template Upload / Download

Template Upload / Download

Quickly and easily upload templates from ThemeForest (or create your own from scratch). Download to share your landing page designs with the world.
Overwrite Protection

Overwrite Protection

Improve productivity and streamline workflow by preventing users from overwriting each other’s work.

Forms

Form Builder

Form Builder

Add customizable forms with multiple fields, drop-down lists, or radio buttons in a just few clicks.
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Multistep Forms

Multistep Forms

Easily collect additional information from your prospect by turning complex forms into multiple steps. Reduce friction points and get users to engage with your brand.
Lead Notifications

Lead Notifications

Receive an email and dashboard notification when you generate new leads.
Direct Lead Bypass

Direct Lead Bypass

Bypass Instapage servers and send leads directly into your CRM or marketing automation platforms. Visitor data will never be collected or stored by Instapage.

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Lead Routing

Lead Routing

Connect forms to as many integrations as you’d like to route leads to multiple tools.
Lead Backups

Lead Backups

Automatically backup your leads for download or import into other tools.
Customizable Confirmation Messages

Customizable Confirmation Messages

Customize the confirmation message that appears when visitors complete your form.
Digital Asset Delivery

Digital Asset Delivery

Save yourself a step by setting up an automatic digital asset delivery system. With a few clicks you can ensure that when your lead opts-in for the offer, it’s made available to them for immediate download.
Two-Step Opt-In

Two-Step Opt-In

Unclutter your landing page and focus your visitor’s attention with a pop up two-step opt-in form that appears when triggered.
Exit Intent Popups & Lead Capture Forms

Exit Intent Popups & Lead Capture Forms

Create customizable pop-ups based on specific triggers with OptinMonster, the leading provider of exit intent popup software, to maximize conversion rates on your landing pages. OptinMonster account and additional cost per month is required. Learn more here.
Thank You & Confirmation Pages

Thank You & Confirmation Pages

Let your newest subscribers know you appreciate their interest after they have submitted their information in your opt-in form with an on-brand thank you page.

Optimization

True Server-side A/B Split Testing

True Server-side A/B Split Testing

Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages. Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates.
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Heatmaps

Heatmaps

Heatmaps provide detailed insights how your visitors interact with your landing pages. This better informs you on what page elements to A/B test.
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Conversion Analytics

Conversion Analytics

Directly integrate with Google AdWords and Analytics for easier attribution and make real-time cost-per-visitor and cost-per-lead metrics visible right in the Instapage platform. Then, pass lead metadata down to your CRM or marketing automation system.
Drop-In Pixel Tracking

Drop-In Pixel Tracking

Use drop-in pixel tracking to track external conversions or for retargeting visitors who don’t convert on your landing page.
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Page Grouping for Campaign Management

Page Grouping for Campaign Management

We’ve simplified campaign management. PPC marketers can quickly build ad groups for their different ad channels, products, features, and demographics.
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Real Time Reports

Real Time Reports

Get real-time data, over any time period, across all your devices, anytime.

Personalization

AdMap®

AdMap®

Effortlessly visualize your advertising campaigns and connect unique post-click landing pages to every ad. Increase conversions with 1:1 ad-to-page personalization.
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Postclick Score®

Postclick Score®

After you import your ad campaigns with AdMap®, generate your Postclick Score® and track your progress towards achieving 1:1 ad-to-page personalization. Assess your advertising funnel and determine how many relevant experiences you need to create.
1:1 Ad-to-Page Personalization

1:1 Ad-to-Page Personalization

Quickly create unique 1:1 ad-to-page post-click landing page experiences for every audience with the Experience Manager. Delight your customers with personalized page experiences that will help you maximize conversions, increase digital advertising ROI, and decrease acquisition costs.
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Dynamic Text Replacement

Dynamic Text Replacement

Quickly improve PPC performance by matching copy to your visitor’s search.
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Integrations

Integrations Overview

Integrations Overview

Easily integrate Instapage with today’s most-used, third-party advertising, analytics, CRM, email marketing, and marketing automation platforms.

See all of the integrations here.

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Advanced Google Ads Attribution Data

Advanced Google Ads Attribution Data

Track landing page and variation performance by directly connecting your workspaces or individual landing pages to your Google Ads and Analytics accounts.
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Tag Manager

Tag Manager

Easily manage and edit marketing tags, or tracking pixels, to quickly update AdWords, Google Analytics, and 3rd party tags — all without a developer.
Invisible reCAPTCHA

Invisible reCAPTCHA

Protect your landing pages from spam while letting real visitors engage and convert with ease using Google’s Invisible reCAPTCHA.
Publishing to WordPress, Drupal, or Custom Domains

Publishing to WordPress, Drupal, or Custom Domains

Publish your standard or AMP landing page to any domain, whether it's running on WordPress, Drupal, or is a custom domain. Documentation on the process for setting up custom domains is available in our Help Center. Learn More.
Publishing to Unlimited Domains

Publishing to Unlimited Domains

Unlike other landing page platforms, Instapage allows you to publish pages to as many unique domains as you or your client’s need.

Account Management

Master Accounts

Master Accounts

Easily manage multiple client accounts by switching between your accounts without having to login to different accounts. View the list of accounts you have access to, switch to the account you want to work on, and view the account/owner information for the account you’re currently within a single unified interface.
Private Workspaces for Clients

Private Workspaces for Clients

Organize team workspaces, better manage team interactions, and maintain client privacy by inviting team members to specific workspaces. You can quickly grant access to publishing domains to specific workspaces, manage custom integrations and, securely publish to an external CMS via a token system.
Learn more
Team Member Permissions

Team Member Permissions

Sharing your work with a team or clients no longer means passing your login information. With Instapage, you can easily provide read-only access to the right team members or stakeholders, for the right landing pages.
Account Wide Audit Logs

Account Wide Audit Logs

Troubleshoot issues and manage account security by tracking account history.

Performance & Security

Thor Render Engine®

Thor Render Engine®

The Thor Render Engine delivers 3X faster-loading landing pages to enable advertisers and marketers to increase conversions. This enhancement of our Page Creation product will markedly accelerate page load speed, improving paid conversions, SEO rankings, and overall user experience. The Instapage page load speed is verified and top-ranked by Google PageSpeed Insights, an industry-benchmark tool used to quantify website speed and performance for mobile and desktop devices.
99.99% Server Up Time

99.99% Server Up Time

Dual Amazon + Google cloud server redundancy equals a near perfect uptime (99.9999) and means your campaigns are capable of converting 24/7.
SOC 2 Compliant

SOC 2 Compliant

The only landing page platform that is Soc 2 compliant. Instapage is Enterprise-Grade secure.
SSL Certificates

SSL Certificates

Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised.
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Fast Page Loading

Fast Page Loading

Worldwide CDN, dual cloud infrastructure on both Amazon and Google, and advanced image optimization algorithms ensure quick page load speeds.
Sign On with Google

Sign On with Google

Sign on to Instapage via your Google account and credentials. Verify trusted users and have a single source of truth.
GDPR Compliance

GDPR Compliance

Our customers' trust is important to us. Instapage complies with the GDPR data privacy and security standards. We’ve updated our Privacy Policy and Terms of Service, giving EU customers more control over the data they share. We’ve also made it easy for you to ensure your landing pages are GDPR compliant by adding things like a data consent cookie bar.
Global Data Centers

Global Data Centers

Instapage has servers across North America, Europe, and Asia to ensure and deliver the fastest possible page loads no matter where you are.
Single Sign-On (SSO) with Okta & OneLogin

Single Sign-On (SSO) with Okta & OneLogin

Sign on to Instapage via your organization's Okta or OneLogin instance. Manage all your permissions in one place, verify trusted users, and have a single source of truth.

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Ready to turn more ad clicks into conversions?

Try the world's most advanced landing page platform. Start a 14-day trial or schedule a demo.

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