Lead meta-data passthrough allows users to attribute top of the funnel metrics like ad campaign and cost-per-click to down-funnel goals like conversion, pipeline, and revenue. Users can also track cost-per-visitor and cost-per-lead for paid and organic traffic.
Review AdWords meta-data like cost and campaign information within the Instapage dashboard.
Gain full visibility into paid advertising attribution across the entire marketing and sales funnel.
Create better performing ad campaigns using data from both Google and Instapage.