Heatmaps

Heatmaps provide detailed insights how your visitors interact with your landing pages. This better informs you on what page elements to A/B test.

The Instapage Heatmap Visualizer provides 3-in-1 tracking functionality — mouse movement, clicks, and scroll depth. Gain a better understanding of where visitors spend the most time on your page, which elements they’ve clicked on, and how far down they’ve scrolled, so you can optimize your landing page for conversions.

Scroll Depth

Design more engaging pages by knowing when visitors drop off.

Clicks

Learn which elements drive action on your page.

Mouse Movement

Understand what elements visitors find most compelling.

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