How SurveyMonkey vs. FormAssembly vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. FormAssembly – A Friendly Face-Off
Choosing the right landing page builder is like assembling a dream team for your marketing campaigns. Each player has unique strengths, and your success hinges on how well they work together to boost conversions and engage your audience. In this showdown, we’ll explore the features, performance, and usability of three popular platforms: Instapage, SurveyMonkey, and FormAssembly. These tools might seem like the best buddies of a marketer, but it’s important to find out which one truly has superpowers. Get ready to uncover which platform will help you reduce costs, grow conversions, and build trust and loyalty with your customers through tailored landing page experiences. Whether you're a seasoned marketer or a curious newcomer, we promise you'll find valuable insights to guide your decision-making process. (min:200 words, add the small paragraphs in this paragraph.)
Meet Our Competitors: The Marketing Trio
In this digital arena, we have three strong contenders: Instapage, SurveyMonkey, and FormAssembly. Each of these platforms has carved out a niche in the marketing landscape, but only one can come out on top for your specific needs. Instapage is the go-to tool for marketers seeking to create high-converting landing pages with deep customization capabilities. SurveyMonkey is renowned for its surveying prowess, allowing users to gather valuable feedback and insights that can inform marketing strategies. Lastly, FormAssembly specializes in form creation, making it a powerful option for businesses that prioritize data collection and management. Let’s dive deeper into what sets them apart and helps them shine as essential tools in any marketer's toolkit. (min:200 words, add the small paragraphs in this paragraph.)
Feature Showdown - What Each Platform Brings to the Table
Template Selection and User-Friendly Design
The feature sets of these platforms create distinct pathways for users looking to boost their marketing efforts. When it comes to template variety and ease of use, SurveyMonkey offers a straightforward interface that appeals to new users, showcasing its versatility for creating surveys and simple forms. However, the selection is more limited compared to Instapage, which provides a wide range of highly customizable landing page templates designed for different industries. This adaptability allows users to tweak templates to best fit their branding and messaging. On the other hand, FormAssembly focuses on form templates that prioritize data gathering, offering some customization options but largely centered on usability rather than aesthetic appeal. While all three platforms have user-friendly interfaces, Instapage stands out for its emphasis on conversion-driven design and numerous quality templates that can be tailored to specific marketing needs. (min:200 words, add the small paragraphs in this paragraph.)
Instapage: Your Partner in Customization and Success
Instapage truly shines as a powerhouse for marketers who value customization and optimization. With its intuitive drag-and-drop editor, Instapage helps users craft personalized landing pages that resonate with their audiences. The real magic happens with their A/B testing features, allowing teams to experiment with various elements to see what converts best. Additionally, Instapage supports advanced tools like heat mapping, enabling marketers to understand user behavior on their landing pages better. In a world where first impressions matter, Instapage empowers users to create relevant experiences that drive conversions and build brand trust. By placing emphasis on delivering tailored content and optimization, Instapage empowers marketers to reduce costs, grow conversions, and enhance customer loyalty. (min:200 words)
Speed Battle - Who Keeps You Moving?
An essential aspect of any landing page builder is speed and performance, as these factors significantly impact user experience. Imagine walking into your favorite coffee shop, only to stand in a long queue—that's how slow loading times can feel for your website visitors. The faster your landing page loads, the more likely users are to stay and engage. Let’s explore how each platform stacks up in the speed arena. (min:200 words, add the small paragraphs in this paragraph.)
Instapage Perks in Speed and Performance:
- Lightning-fast loading times due to optimized servers
- Responsive design for seamless performance on mobile devices
- Integration with advanced CDN (Content Delivery Network) technology
- Real-time updates without sacrificing speed
SurveyMonkey's Speed Advantages:
- Quick loading times for survey forms optimized for performance
- Efficient user interface that minimizes lag during user interactions
- Built for handling large volumes of responses without delays
FormAssembly's Performance Benefits:
- Optimized forms that load quickly on various devices
- Ability to handle high volumes of data submissions efficiently
- Customizable forms that enhance user experience without sacrificing speed
- Regular updates that focus on improving overall performance
In conclusion, while all three platforms excel in speed and performance, Instapage emerges as the best option for marketers aiming for rapid and effective landing page experiences. With its top-tier performance features, Instapage keeps your pages loaded with speed, ensuring an enjoyable journey for your audience.
User-Friendliness and the Learning Curve
When it comes to usability and the learning curve, each platform has its way of welcoming users. Instapage, with its intuitive interface, makes it easy for beginners to get up and running. Tutorials and resources are abundant, offering guidance to help users navigate through their journey. SurveyMonkey offers a streamlined experience for survey creation which facilitates a smooth onboarding process, but users may find themselves in deep waters with advanced features without adequate guidance. FormAssembly, while powerful, tends to have a steeper learning curve due to its focus on data collection intricacies. However, its community forums and documentation can support seasoned users looking for advanced techniques. No matter where you begin, each platform strives to provide an inviting environment for both novices and experts to learn and grow. (min:200 words, add the small paragraphs in this paragraph.)
Customer Support Review - Who's Got Your Back?
In our digital landscape, customer support can feel like the friendly sidekick that comes to the rescue in times of trouble. Instapage boasts a robust support system, offering chat, email, and phone options to cater to users’ needs. It also provides extensive knowledge base resources to ensure users can troubleshoot effectively. SurveyMonkey, similarly, offers multiple support channels along with a well-rounded knowledge base and community forums to connect users for shared experiences. FormAssembly, while effective, may struggle with response times in peak hours. However, it does offer live chat support, online documentation, and an engaged user community that can assist with common issues. In this round, all contenders display impressive support squads, but Instapage stands out with its commitment to delivering prompt and helpful responses. (min:200 words, add the small paragraphs in this paragraph.)
Pricing Showdown - Value for Your Investment
When it comes to pricing and plans, savvy marketers need to consider not just the upfront costs but the overall value each platform can provide. Instapage offers tiered pricing that caters to different business sizes and needs, packed with premium features to optimize your marketing efforts. Meanwhile, SurveyMonkey’s pricing is often associated with its unique survey functionalities, making it more appealing for those specifically focused on data collection. FormAssembly tends to fall on the higher end of pricing, reflecting its advanced data gathering capabilities and form customization options. Ultimately, your choice will depend on what elements are most vital for your strategy, and discerning the best value becomes crucial. By weighing features against your unique goals, you’ll discover which platform aligns best with your vision. (min:200 words)
As we wrap up this comprehensive comparison, remember that the best choice hinges on your individual needs and objectives. While Instapage, SurveyMonkey, and FormAssembly each have their unique strengths, Instapage emerges as a strong candidate for marketers looking to maximize conversions and build lasting customer relationships through exceptional landing page experiences. We invite you to take Instapage for a spin and experience its powerful capabilities with a free trial or demo. Your marketing journey awaits, and with the right tool, success is just around the corner. (min:200 words)
