How Pagewiz vs. HubSpot vs. Instapage stack up against each other
Compare Instapage with Pagewiz and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Pagewiz vs. HubSpot – Landing Page Showdown
Imagine choosing a perfect sidekick for a superhero mission: each offers unique powers, but which one aligns best with your goals? In the world of digital marketing, selecting the right landing page builder is similarly critical. Like pairing heroes with missions, choosing the ideal tool can shape your campaign's success. Instapage, Pagewiz, and HubSpot each bring distinct capabilities to the table, making the choice a challenge for marketers. In this article, we’ll explore these three contenders in detail, helping you find the best fit that empowers you to reduce costs, grow conversions, and deliver relevant landing experiences that increase brand trust, customer loyalty, and conversion rates whilst being simple to use. Whether evaluating features, usability, or pricing, we aim to guide you toward making an informed decision. Let’s jump into this battle of the builders.
Introducing the Three Rivals
In the left corner, we have Instapage, renowned for its customization options and advanced conversion optimization tools. Marketing professionals frequently praise it for enabling fast and efficient campaign launches. In the opposite corner, we find Pagewiz, a respected choice for those who prioritize quick page building with user-friendly templates. And lastly, HubSpot steps into the ring as a multifaceted platform delivering integrated marketing solutions, combining landing pages with CRM functionalities. Each tool boasts unique strengths and caters to various marketing needs, from high-volume campaigns to more personalized approaches. With each challenger representing a different aspect of landing page success, this comparison will clarify which standout tool suits your requirements best. Let’s explore their features to see how they stack up further!
Feature Showdown - Who Offers More?
Template Variety and User-Friendliness
When selecting a landing page creator, the variety of templates and ease of use can play a significant role in your productivity. Pagewiz comes out strong with a selection of customizable templates that allow users to create pages quickly, catering well to beginners aiming for efficiency. However, many users find the platform somewhat limited in terms of advanced customization options. On the other hand, HubSpot offers a wealth of templates aligned with its broader marketing functionalities, making it advantageous for users already familiar with their ecosystem. Yet, some users report the interface can be a bit overwhelming for those new to the platform. In contrast, Instapage shines in the area of customization, providing an extensive library of visually appealing templates along with the ability to modify even the most minute details, making it a top contender for marketers seeking tailored solutions. Overall, while all three platforms present unique templates and usability levels, it’s evident that Instapage leads in offering a balance between aesthetic variety and customization ease.
Instapage: Your Go-To for Customization and Optimizing Conversions
Instapage stands out as a powerful ally for marketers due to its comprehensive customization capabilities and robust conversion optimization features. Not only does it provide access to a vast library of templates, but users can also create pages from scratch with complete flexibility. A/B testing tools and heatmaps ensure that marketers can analyze conversion metrics effectively, optimizing their campaigns using actionable data. Instapage allows users to incorporate dynamic text replacement, enabling personalized experiences that resonate with visitors based on their search queries. This customization fosters higher engagement and, subsequently, conversion rates. Overall, positioning Instapage as a key partner in elevating marketing success makes it an indispensable tool in a marketer’s toolkit.
Speed and Performance - The Race Against Time
When it comes to landing pages, speed matters more than ever. Imagine spending precious moments stuck behind a slow-loading site when you're simply craving your caffeine fix. Such a scenario is relatable in the digital landscape, where page load times can make or break user experiences. Do slow pages lead to potential losses? The answer is an emphatic yes! Optimizing speed contributes significantly to reducing bounce rates and enhancing conversion rates. Let’s explore how each platform performs in this critical area.
Advantages of Instapage in Speed and Performance
- Instapage boasts excellent loading speed with optimized page templates.
- Pages built with Instapage utilize a lightweight design to enhance performance.
- The platform incorporates fast caching technology to minimize loading times.
- Enhanced integration capabilities with third-party tools ensure smooth performance.
Advantages of Pagewiz in Speed and Performance
- Pagewiz offers straightforward pages that load quickly.
- Template design emphasizes speed and efficiency.
- Built-in hosting reduces delays in loading time.
Advantages of HubSpot in Speed and Performance
- HubSpot uses CDNs (Content Delivery Networks) to deliver content faster.
- Comprehensive analytics tools help identify bottlenecks in performance.
- Integration with CRM can optimize resource use, aiding page load speed.
- Customizable hosting solutions enhance speed efficiency for larger campaigns.
In conclusion, while all three platforms offer respectable speed and performance, Instapage maintains a competitive edge due to its optimization strategies, ensuring high-speed loading essential for good user experience.
Navigating Usability and Learning Curves
User experience plays a pivotal role in the effectiveness of a landing page builder. Instapage simplifies the learning process with its intuitive drag-and-drop interface, allowing users to create custom pages without needing extensive web design knowledge. Beginners often find themselves quickly adapting to the platform, thanks to resources like tutorials and community forums. Pagewiz also welcomes novices with its straightforward setup, though some may eventually grapple with its customization capabilities as they dive deeper. HubSpot, conversely, is more comprehensive but can prove daunting for new users who are not previously accustomed to its diverse features. While its integrated solutions appeal to seasoned marketers, it can present a steeper learning curve for beginners without marketing experience. In this roundabout assessment of usability, Instapage emerges as the front-runner for those looking for smooth onboarding coupled with powerful features.
Support Teams - Your Reliable Allies
Access to supportive help can make all the difference when utilizing digital tools. Think of the customer support teams as your marketing sidekicks, always ready to assist. Instapage offers live chat, email support, and an extensive knowledge base filled with helpful resources. Users frequently commend the promptness and professionalism of their customer service team. Pagewiz also provides solid support options, with email and chat features ensuring that customers receive timely help. However, some reviews suggest that wait times can occasionally be longer. HubSpot's support extends to comprehensive tutorials, community forums, and 24/7 support, making it an excellent choice for users who may need assistance at any hour. Each platform offers its support strengths, with Instapage providing rapid assistance that users often find invaluable.
Evaluating Pricing - Finding Your Best Fit
The cost associated with landing page builders varies across platforms, necessitating careful consideration from users. Instapage follows a subscription model that provides extensive features now and into the future, helping marketers drive effective campaigns. Pagewiz also features competitive pricing alongside various plans to fit diverse budgets, making it appealing for startups or smaller operations. HubSpot’s pricing structure does reflect its all-in-one capabilities, leading to higher costs but yielding amazing value for users seeking more than just a landing page creator. Ultimately, the choice boils down to personal or organizational budgeting needs, as each platform provides scalability depending on growth potential. Thus, when considering a chooses, it’s essential to weigh pricing structures against specific goals.
In summary, selecting the right landing page builder comes down to your unique requirements. Instapage, Pagewiz, and HubSpot each showcases strengths appealing to different marketing strategies, whether that be customization, user-friendliness, or integrated features. While exploring various offerings, encourage readers to consider the values that matter most in their chosen platform. For those eager to explore the exceptional features Instapage has to offer, taking advantage of a free trial or demo is a great starting point to see how it could transform your marketing initiatives.
